November 24, 2017

Solution developed for EFKO merchandisers and supervisors

EastBanc Technologies has developed a solution for EFKO company group brand product distribution quality control. The solution based on the portal and a mobile app will assist merchandisers and supervisors in the shelf share assessment, checking SKU and POSM presence, and working with the product layout.

EFKO is Russia's biggest producer of process-specialized fats used in the confectionery, bakery, and other food industries. It's known for brands of mayonnaise, vegetable oil, and ketchups Sloboda and Altero.

The mobile app downloads a route with a list of shops, each of them supplied with information on the categories and brands distributed, SKU events, and conditions of the product layout. Merchandisers and supervisors guided by a step-by-step instruction fulfill their assignment in the shop, and record each indicator result, confirming it with a photo-report. In case of defects, absence of POSM or other failures, the employee can create an incident via the app, and receive a prompt feedback.

The portal enables managing quality distribution indicators, creating routes for visiting considering the shop's format and location, merchandisers' workload, and other performance targets.

Managers have received a tool for prompt situation monitoring, overseeing and evaluating merchandisers' and other services' performance. They receive operational data about issues in logistics, marketing event course, and contract term execution.

Now the solution is under a pilot trial in Voronezh where the company HQ is located. By the end of the year, we are going to have launched the mobile app in Moscow and other regions of Russia.

November 24, 2017

See also

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