April 21, 2016

iOS App for Snob

Snob is a Russian media source having both web-portal, and printed issue. Weekly the Snob Portal is visited by 1 000 000 people, the Snob forum — Snobschestvo — accounts more than 4000 active followers. All this includes the project into three most cited online magazines on the Internet and into five most cited editions in social media of year 2015 (according to Medialogiya Rating).

More than a year the magazine worked to launch their mobile app. For this they organized a working team not to only look for the potential contractor, but also to analyze the requirements for the future app regarding the content and project development specifics. The authors and readers were supposed to get extension of the tools, portal, and magazine in the new app. Moreover, it was necessary to preserve not just the style of the edition, but also its spirit.

EastBanc Technologies was chosen among several candidates after we demonstrated our own vision of the app and our experience with other media sources to Snob managers. Then the project team (Snob and Eastbanc Technologies representatives) worked on the design and requirements of the app. All the planned functionality was divided into consistent steps involving more and more tools and services with every new app version.

The simple clean design of the app corresponds to the style of the project and preserves the authentic system of rubrication familiar to users. The app also has traffic grooming; when starting it up, users can see the top-10 news.

For the user convenience there are both vertical and horizontal modes, switching between the sections is achieved by swiping on the screen. The customized interface allows choosing font sizes comfortable for users to read the materials.

The future versions of the app will have the possibility to post and comment materials, add publications to favorites, take part in surveys and tests, set notifications.

Thus, Snob app is a nice contribution to the EastBanc Technologies portfolio of the solutions for the leading federal and world media companies such as Business FM, Komsomolskaya Pravda, Newsweek, The Washington Post, People, Engadget, Billboard.


April 21, 2016

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